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VOL. 7, ISSUE 2 (2025)
The influence of AI literacy, subjective norm, attitude toward using AI, perceived usefulness of AI and confidence of learning AI toward behavior intention
Authors
Hendra Achmadi, Sylvia Samuel, Danet Patria
Abstract
Artificial intelligence (AI) in Indonesia is advancing rapidly through
government strategies, industry-academia collaboration, and global investment.
The 2020 National Strategy for AI emphasizes development with data security.
Initiatives Nvidia’s planned AI school in Central Java highlight local and
international efforts. In higher education, AI supports learning, research, and
administration through tools such as chatbots, data analytics, and adaptive
learning systems, marking a significant shift in educational practices. So, in
this research test whether AI Literacy, Confidence of learning AI, Subjective
norm, Attitude of using AI, and Perceived usefulness of using AI has positively
influenced to Behavior Intention. This research has 104 respondent, and the
result from this. Attitude Toward Using AI has not positively influence and not
significant to Behaviour Intention with value of path coefficient is 14 .5
percent. Confidence in Learning AI has positively influence and significant to
Behaviour Intention with path coefficient has value 24.1. Perceived Usefulness
of Using AI has positively influence and not significant to Behaviour Intention
with path coefficient has value 10.4 percent and p-value > 0.05. Subjective
Norm has positively influence and significant to Behaviour Intention with path
coefficient has value 29.6 percent and p-value > 0.05. AI Literacy has positively
influence and significant to Behaviour Intention with path coefficient has
value 29.6 percent and p-value < 0.05. On the other hand, the influence of
Attitude toward using AI, Behavior Intention , Confidence of Learning AI,
Perceived usefulness of using AI, Subjective Norm, and AI Literacy has
influence to Behavior Intention has valued 61.8 percent, which call it
coefficient of determination is 61.8 percent. Finally the Q^2 of behevior
intention is 42.2 percent which has medium prediction power.
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Pages:32-39
How to cite this article:
Hendra Achmadi, Sylvia Samuel, Danet Patria "The influence of AI literacy, subjective norm, attitude toward using AI, perceived usefulness of AI and confidence of learning AI toward behavior intention". International Journal of Educational Research and Development, Vol 7, Issue 2, 2025, Pages 32-39
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