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VOL. 6, ISSUE 3 (2024)
The impact of Facebook social media in shaping food businesses
Authors
Jojo Ivan Inuguidan
Abstract
This study investigates the impact of the Facebook social media in
shaping food businesses, focusing on the role of the social network Facebook in
enhancing brand reputation, building brand attributes, and managing customer
relationships. Data was collected from food businesses of different ages and
tenures in business, showing strong agreement on the positive impact of
Facebook. Both younger (18-30 years) and older (31 years and older) business
owners perceive Facebook as a powerful tool to increase brand awareness and
customer engagement. Notably, businesses that have been in business for 4-6
years report the greatest impact, especially in customer relationship
management. The results highlight the importance of Facebook in modern business
strategies and highlight its effectiveness in promoting brand identity,
increasing customer satisfaction, and enabling meaningful customer
interactions. The study recommends that businesses actively engage with their
audience on Facebook, leverage personalized customer service, adjust their
strategies based on feedback, and invest in social media marketing to improve
their overall brand presence and achieve sustainable growth.
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Pages:6-10
How to cite this article:
Jojo Ivan Inuguidan "The impact of Facebook social media in shaping food businesses". International Journal of Educational Research and Development, Vol 6, Issue 3, 2024, Pages 6-10
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